David Cannon is a leading IT Service Management expert. He has co-authored 4 ITIL books, including “Service Operation” in ITIL v3 and “Digital and IT Strategy” in ITIL 4. He has worked in the field as a practitioner, consultant and business executive for over 3 decades. David has also led ITSM practices in Hewlett-Packard, BMC Software, and Forrester Research. Today he is the head of the Americas region for PeopleCert.