Aaron Gette is a seasoned technology executive with over 25 years of experience, currently
serving as the Chief Information Officer (CIO) for EōS Fitness, previously as Chief Technology
Officer (CTO) and Partner at West Agile Labs, a leading digital product agency based in San
Francisco. His extensive career spans both Fortune 500 companies and innovative startups,
where he has consistently delivered CIO and CTO-level leadership, driving digital transformation
and cloud strategies across various industries.


While Aaron was the Chief Information Officer (CIO) at the Bay Club, he led a major digital
transformation initiative, which positioned the company as a leader in innovation within the
fitness and hospitality sector. Under his leadership, the Bay Club achieved significant growth,
culminating in its sale to private equity firm KKR. His success in modernizing IT infrastructures
and implementing cloud solutions has earned him recognition, including awards from UCLA IS
Associates and GDS International.


Known for his ability to build high-performing teams, Aaron specializes in scaling businesses
through technology-driven strategies. He excels in managing traditional infrastructure
transitions to cloud solutions, including IaaS, SaaS, and PaaS. His work at West Agile Labs
focused on bridging the gap between business operations and IT strategy, ensuring the
successful design, development, and implementation of cutting-edge digital products for
enterprises and startups alike. Most notable, the Patients Like Me platform, which was
acquired by United Healthcare for 10 billion.


Aaron is a sought-after speaker for his deep expertise in digital transformation, cloud
architecture, and leadership in IT, regularly sharing insights on how technology can be
leveraged to drive revenue and innovation.